Advertising tote bags are designed through visual communication, focusing on the promotion and development of advertisements. By using creative graphics, recognizable symbols, explanatory text, and stimulating colors, they attract consumers' attention, create a sense of familiarity, and promote product sales. Advertising tote bags occupy a significant portion of the tote bag market and constitute the main body of tote bags.

These types of tote bags are often seen at various trade fairs and exhibitions, printed with the company's name, logo, main product names, and some advertising slogans. They play an implicit role in promoting the corporate image and product image, essentially acting as a mobile advertisement with a wide reach. They meet the requirements for carrying items while also providing a good advertising effect, making them a popular advertising form among manufacturers and in trade activities. The more unique the design of these tote bags and the more exquisite their production, the better their advertising effect. Advertising tote bags can be further divided into shopping tote bags, promotional tote bags, brand tote bags, and VI design promotional tote bags based on different target positioning.

1. Shopping Tote Bags

Shopping bag advertisements can utilize the limited area of the bag to spread market information about the company or product services to the public. When customers carry shopping bags printed with store advertisements while walking through streets and alleys, these beautifully designed tote bags can be as effective as creating an excellent advertising sign but at a relatively lower cost.

Shopping tote bags are designed for supermarkets, malls, and similar venues. Supermarkets and malls create specialized tote bags to facilitate consumers in transporting their purchases home and to connect emotionally with consumers. These types of tote bags are often made from plastic materials, which are sturdier than other types of tote bags and can hold more items while being cost-effective. The visual elements on shopping tote bags mainly consist of specific promotional forms related to the shopping venue (such as logos, mascots, dedicated graphics, or specific images), highlighting the image of the supermarket or mall and conveying information about the shopping location.

2. Promotional Tote Bags

Promotional tote bags are primarily used in promotional activities to advertise products and companies. To enhance their image and boost product sales, companies often hold a series of events. They print company brochures or product manuals on tote bags or even include small gifts to give to guests or consumers so that consumers can better understand the company's situation and product performance. Promotional tote bags serve as activity advertising boards that can hold items. Their surface visual designs focus on promoting the company's and products' content so that consumers quickly and willingly accept the conveyed information during events.

3. Brand Tote Bags

Merchants use brand tote bags in branding activities to enhance product quality and create higher value. Brand tote bags are commonly used in specialty stores; they not only make it convenient for customers to carry products but also serve a promotional purpose. The materials used for these types of tote bags are generally high-end to match the quality of the products.